Jeep Wrangler Ultimate Concept Preview– SEMA Show: Jeep has been busy upgrading the Wrangler Unlimited from a vehicle that can go anywhere to a vehicle that can go anywhere in style. Usually “pimp my Jeep” means it will never see dirt again, but with the Wrangler Ultimate, Jeep upgraded the exterior and the interior while maintaining the Wrangler’s off road capabilities. Chrome, leather, and upscale paint take the looks uptown while a 3-inch lift, 35-inch tires and a Hemi engine enhance the Jeep’s performance to take it even further up trail. (production note: normal)