2008 Subaru Impreza Preview

Quality goods wrapped in an unimprezive package

by Thom Blackett
 

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What it Is

2008 Subaru Impreza Preview - New York Auto Show: Subaru has a problem - its turbocharged WRX model casts a shadow so long and dark that it nearly obliterates any desire for the base Impreza. Company officials openly acknowledge that as a result of the WRX's success, the Impreza model fails to register with many shoppers. But with the simultaneous launch of redesigned versions of both iterations, it's not like the company is taking great strides to shift that inequality. Still, for buyers seeking a small all-wheel-driver, one with 170-horsepower and sedan or five-door hatch configurations, the 2008 Subaru Impreza might be worth a look. Or, given its overly conservative exterior styling, maybe it's best to go directly to the test drive.

Why it Matters

Plain and simple, Subaru wants you to buy more of its cars. In an effort to achieve that goal, the company is updating its lineup, from the Tribeca crossover to the Legacy sedan and Impreza. The Impreza is especially important because, with its smaller dimensions and four-cylinder engine, buyers scared smaller by higher fuel prices may grant the Impreza more consideration than ever before. The continued availability of four- and five-door variants makes it all the more suitable for a variety of prospective owners.

What's Under the Hood

Surprise, surprise - not all Imprezas are turbocharged WRXs. For less sporting types, Subaru does indeed sell a base Impreza, which for 2008 features a 2.5-liter, single overhead cam, Boxer four-cylinder engine mated to either a five-speed manual or four-speed Sportshift automatic transmission. Output registers 170 horsepower at 6,000 rpm and an equal amount of torque at 4,400 rpm. Symmetrical all-wheel-drive is a Subaru family trait, and as such is included as standard fare on the 2008 Impreza. Behind the scenes are a suspension system composed of struts up front and double wishbones out back, four-wheel antilock brakes, and 16-inch alloy wheels rolling on 205/55R16 tires.

What it Looks Like

It's the 2007 New York Auto Show, where Subaru succeeded in creating and subsequently filling a void all within the span of 24 hours. The debut of the 2008 Tribeca marked the death of the brand's fugliest ride, but just when you thought the funk had left the building, the 2008 Impreza took the stage early the next morning. There's nothing as offensive as the outgoing B9 Tribeca's schnoz, but the '08 Impreza's lines are boring and simulate what would result from tossing previous generation Hondas, Mazdas, and Toyotas in a blender. It's almost as though designers responded to styling complaints with "Fine. We give up." Dimensions have grown in all directions.

 


By Thom Blackett
     
 
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