Honda Insight Concept

Bet you didn’t know that it was Honda, and not Toyota, that had the first hybrid for sale in the U.S. Honda lost its crown when the Prius came along, and it stung. So at the 2008 L.A. Auto Show, Honda unveiled the Honda Insight Concept, a car that is a lot closer to reality than concept. Using Honda’s Integrated Motor Assist (IMA) drive, the production version of this concept – which will look very similar – will deliver fuel economy in the same range as the Civic Hybrid, but in a practical five-door package. It will also cost less than the Civic Hybrid, making it the lowest-priced hybrid available in the U.S. when it goes on sale early next year.

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