Lamborghini Reventon, +$1.4 million

SEMA is like an arms race among a planet of countries with massive defense budgets. Each year manufacturers try to outdo each other with crazier rides, hotter booth girls, and bigger displays. This year, Pirelli brought out a one-of-20-in-the-world Lamborghini Reventon, making it the country you don't provoke because there's no way your guns are bigger. On a side note, this poor booth model is trapped behind the force field Pirelli setup to protect the $1.4 million Lambo.

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Photo Credit: MyRide Staff

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