The Genesis is aimed squarely at Lexus, Infiniti and BMW and includes some truly luxo features – radar smart cruise control, self-leveling and cornering HID head lamps, eight airbags, heated and cooled seats and the usual bevy of Bluetooth, satellite and HD radio. A Lexicon audio system with 17 speakers is available, and Hyundai is quick to point out that the only other car with that system is the Rolls Royce.