Further proof that Audi is more than simply an alternative brand.

#2. Our S4 test car rang up at about $51,000, or $3,000 less than a comparable BMW 3 Series.

Prices for the 2010 Audi S4 start at about $46,000. That’s for the so-called basic model, a Premium Plus edition with the standard six-speed manual tranny. Opt for the S4 Prestige, which includes niceties such as driver-side memory settings as well as a Bang & Olufsen sound system, and you’ll need to fork over at least $52,000. Factor in an additional $1,400 if you’re a fan of the seven-speed dual-clutch gearbox. Our tester, a Premium Plus model tricked out with Sprint Blue paint, two-one Silk Nappa leather upholstery, a navigation system, and the aforementioned Bang & Olufsen audio setup, crossed the block at roughly $51,000. That figure represents a lot of hard-earned greenbacks, yet it’s worth noting that buyers will spend $3,000 more for a comparably-equipped 2010 BMW 335i xDrive sedan.

Audi S4 Research
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