The first major show of 2010 doesn't disappoint!

Toyota FT-CH  Concept

What it is: A Prius targeted at urban youth with “8-bit generation” styling.

What we like about it: The FT-CH aims to rectify any Prius excitement shortcomings by taking the Prius drivetrain and adding styling cues from what Toyota refers to as the “8-bit generation.” To those of us that don’t work for Toyota PR, the “8-bit generation” refers to the period in the early '80s when 8-bit microprocessor video game technology was popular. Whatever the inspiration was, we dig it.

Bottom line: Perhaps there’s a chance for excitement in Toyota’s hybrid technology after all.

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