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2009 Dodge Ram Pickup

Dodge introduced its fourth generation of the Ram Pickup with a herd ambling around Cobo Hall. In addition to the assembled throng of media, Dodge also paraded a bunch of cows by the outdoor press conference. What exactly do cattle have to do with a truck named for a male sheep? We don’t know, and don’t care. The new Ram is something we care about, and the pickup was due for a new go-round. The automaker says this is the first Ram with a crew cab, but the truck has come with something akin to that for several years. Regular and Quad Cab models are also in the range, which goes on sale this fall.

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