Don't call it a rental, call it a comeback

Finally, how much does the 2010 Ford Taurus cost?

Ford has priced the 2010 Taurus to compete directly with cars including the Toyota Avalon, the Chrysler 300, and the Chevrolet Impala, all of which start between roughly $25,000 and $28,000. The new Taurus SE starts the bidding at $25,995; move up to the Taurus SEL and you’re looking at $27,995, while the Taurus Limited will set you back at least $31,995. Those with a hankering for the SHO treatment will be required to shell out at least $37,995, though our well-equipped SHO tester registered a cool $45,175. The navigation system goes for $1,695-$1,995, and the SHO’s performance package is priced at $995.

2010 Ford Taurus Research
2010 Ford Taurus Price Quote