Hyundai aims for the Lexus RX 350, hits the Toyota Highlander.

Competition

Hyundai wants people to cross-shop its Veracruz with the Lexus RX 350. We doubt that will happen, but if you do you’ll find the Veracruz is bigger, offers a third row not available in the Lexus, and is priced considerably lower. The Lexus still wins in outright cachet and design, and has an edge in refinement, but not as large as you might think. More realistically, the Veracruz goes up against the likes of the Mazda CX-9, Toyota Highlander and Honda Pilot. Compared to them, the Veracruz’s list of features and near-luxury feel bodes well for Hyundai’s big crossover.

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