2009 Kia Soul Preview

Kia knows that unless it inspires passion in consumers, it won't break away from its current econo-car brand identity. The stylish Kia Soul is all about whipping up passion in young Generation Y buyers, something the Sportage doesn't do. If Kia can keep the production version of the Soul close to the appealing concept seen in this photo, chances are excellent that it will achieve its goal.