A coup-worthy coupe?

Origins

Aside from the TT hard top, the North American market hasn’t seen an Audi coupe in several years. Part of that was due to sluggish Audi sales and part was due to buyers shifting from two-door vehicles to sedans and the emerging SUV segment. Audi has weathered the storm, gaining back sales with the popular A4 sedan and TT coupe and roadster variants, and is now poised to take advantage of the luxury coupe resurgence. A more mainstream A5 variant will hit lots after the initial launch of the S5, a marketing ploy intended to drum up enthusiasm for Audi’s answer to the BMW 6 Series and Mercedes-Benz CLK.