Employee Pricing Primer

What Does it Mean?


By setting a low fixed price below dealer invoice and making available rebate values known to the customer, Chrysler, Ford, and General Motors have effectively transformed their dealerships into no-haggle car lots. The price of the car is the same no matter what dealership you choose within your region. All you need to do is get a great price on your trade-in, sign on the dotted line, and drive your new car home.

However, certain vehicles are not included in the employee discount plans. For example, the plans only apply to 2005 model year cars. At Chrysler, the SRT performance models and the Dodge Sprinter van do not come with a discount. At Ford, forget about driving a bargain on the Ford GT, Mustang or Escape Hybrid. And GM isn’t giving away Chevy Corvettes or Pontiac GTOs. Also, most commercial-grade trucks with more than a one-ton payload capacity are off the list.

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Click to enlarge. 2005 Ford Five Hundred


 
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