What's Inside

Kia's interior design theme for the Soul was high-end audio components, so the dashboard was arranged around speaker placement rather than vice versa. With a strong emphasis on sound quality, it's clear Kia knows the Soul's target market. In addition to a nice stereo, the concept is also equipped with a laptop computer and game console – neither of which will roll off the factory line. Notably, though, Kia is thinking about what its target market needs: twin rear monitors, wi-fi internet access, multiple USB ports, and Bluetooth communications. Additionally, the concept's power liftgate has an integrated configurable backpack compartment able to hold items as widely varied as a skateboard, muddy hiking boots, or a wetsuit.