This fall's first batch of new car incentives has arrived

2010 Kia Forte

Starting MSRP: $13,695
Base Engine: 2.0-liter 4-cylinder with 156 hp
Base MPG: 25 city/34 hwy/28 cmb
Incentive: 0% financing for 24-36 mo.
Expires: 11/2/09

The Forte just debuted into the hotly competitive compact sedan market, and it's no ugly Betty. It's priced lower than established rivals and comes with Kia's 10-year/100,000-mile powertrain warranty. So you're already getting more for your money before you take into account the great fuel efficiency, large trunk, standard Bluetooth connectivity and four-speaker CD/MP3 audio system with USB and auxiliary audio jacks. Two different four-cylinder engines are offered with a variety of transmissions, one of which bumps fuel economy to 36 mpg hwy. With 0% financing on the sedan this early on, get a Forte now before everyone else discovers it.

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