Two men were on stage to introduce the concept, so it seems only fair to quote them both. From John Krafcik, vice president of product development and strategic planning at Hyundai Motor America: “Concept Genesis Coupe is the most thrilling, most emotional Hyundai yet. When it hits the market in early 2009, we aim to deliver a driving experience that challenges cars like Infiniti G37, at prices more like Mitsubishi Eclipse.” And from Joel Piaskowski, chief designer at the Hyundai Design Center in Irvine, Calif.: “The mission for Concept Genesis Coupe was to create a pure performance car with a design that would capture the imagination of hardcore automotive enthusiasts. With its aggressive look from just about any angle, I think we have been able to do that.”