Q&A: 2010 Kia Soul
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I heard the Soul comes in the color "Alien"?
You heard correctly. And if that doesn't do it for you, maybe a nice shade of Ignition, Shadow, Molten, or Ghost will suit you better? Most car companies hire outside consultants to do market research about what color names potential buyers might find attractive. With the Soul, we imagine Kia simply asked itself the question, "Would Vin Diesel do a movie called Molten?" If the answer was yes, that name got added to the list.
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