Further proof that Audi is more than simply an alternative brand.

#4. MMI continues to grow on us, but we’d still prefer simpler controls.

As we reported in our review of the Q5, Audi’s MMI (Multi Media Interface) technology makes routine procedures more complicated than they need to be. To be fair, the same can be said of competing systems like BMW’s iDrive and Mercedes-Benz’s Comand. In terms of Audi’s MMI, and specifically the 2010 S4, making adjustments to the cabin temperature and fan speed is relatively simple, though many such changes involve the use of multiple buttons and knobs. Turning the driver’s heated seat up a notch or off, for example, requires tapping the correct button and then rotating the left dial accordingly. These complaints may sound trivial, but the unnecessary steps become annoyances over time, and may make you wonder who did away with something so obvious as an OFF button.

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