From paint to performance, women want convenience and capability
Style and Maintenance
My number one "thing" would be a good maintenance track record; when it does need a little help, you don't have to take apart half the car to reach a light bulb; I also don't want to drive anything that looks dowdy or frumpy. I wouldn't buy a sports car because that isn't the season of life I'm in, but I will go to great lengths to drive anything other than a minivan. I can't help but be wowed with the details of the car...like lots of cupholders; organizational helps; and the latest technology. (LK)